SportingbetUSA Online Betting and Casino Services Selects InstantService - Gains Winning Customer Service Chat Technology

SEATTLE, WA - AUGUST 29, 2001 - InstantService™, an ASP provider of chat, e-mail, FAQ and other integrated CRM solutions for businesses, announced today that their chat technology has been selected by SportingbetUSA, one of the Internet's leading online gaming companies, to power SportingbetUSA's online customer service.

"SportingbetUSA has long been focused on providing the highest level of customer service," said Mark Blandford, Managing Director at Sportingbet.com Plc. "Our customers frequently have questions they need answered before they will use our services. It is imperative that our online customer service efforts meet their demands. InstantService's chat technology empowers us with the customer service tools we need to be successful."

SportingbetUSA is a fully interactive sports betting and casino service; customers can view prices, fund an account, place bets and check winnings online and in real time, whenever they like. SportingbetUSA has over 450,000 customers from over 100 countries and has been trading since 1998 - covering the world's most popular international and US sports.

"Jupiter Media Metrix predicts 45 million people will play online games this year, with 73 million expected to play in 2004," said Mike Lande, CEO of InstantService. "These predictions make the online betting and casino vertical extremely interesting and promising to InstantService. Being selected by an online betting and gaming leader such as SportingbetUSA, is an excellent achievement in this fast growing vertical."

About SportingbetUSA.com
SportingbetUSA.com is a division of Sportingbet.com Plc, a tax-free, publicly traded company on AIM, part of the London Stock Exchange with its British gaming license in Alderney, Channel Islands. Sportingbet.com was the first company in the British Isles to offer tax-free betting on the Internet.

About InstantService
InstantService, a privately held company based in Seattle, facilitates customer service, acquisition, and retention with its CRM solution that includes live chat technology as well as e-mail, Frequently Asked Question (FAQ) libraries, and true collaborative browsing. InstantService enables companies to use live human interaction to increase sales, strengthen customer relationinteraction technology, please go to www.instantservice.com or call (206) 956-8000.